Hi, I'm Victoria! 

I bring a cognitive approach to digital products.

I’m a UX Strategist with 4+ years of experience leveraging cognitive science, behavioral analytics, and mixed-methods research to craft digital experiences that drive measurable impact. I lead end-to-end research initiatives—conducting qualitative interviews, statistical analysis, and behavioral studies—and translate findings into actionable design solutions. Skilled in usability testing, journey mapping, and evidence-based storytelling, I partner with cross-functional teams to align user needs with business objectives, optimize engagement, and improve conversion. My work prioritizes accessibility, cognitive psychology principles, and iterative design to deliver clear, impactful, and user-centered solutions.

View my resume